Brand identity concept for a Canadian producer of organic honey flavoured using natural ingredients. The intent was to give a local product a modern, expensive, and luxurious look in order to justify raising the retail price. The advertising campaign encourages viewers to look up the product online. The website offers a number of recipes that use flavoured honey. At point of purchase (trendy coffee shops, organic grocery stores), the product is displayed on a shelf in a shape of the logo. A free recipe book / brochure given out with purchase also directs the user to the website for more information, recipe ideas, and online ordering.